Marketing Manager - Fully remote
7 months ago
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  • Domain Marketing & PR
  • Availability Full-time
  • Experience Senior Level
  • Type of contract Indeterminate term
  • Location Remote
  • Salary To be determined

About Us

RacketPal was born out of our founders’ need to find racket sports partners when they decided to move to London. Since we launched over a year ago, we’ve now helped 10,000+ players of any level from around the world find local partners within minutes, becoming the biggest racket sports community in the UK. 

 

The Role

We are looking for an experienced, passionate and creative Marketing Manager to join our team and who can enhance our brand and build strong online communities through our various social media platforms. As a marketing manager you will be responsible for developing and implementing our social media strategy in order to increase our online presence, improve our marketing efforts, engage users and create an interactive relationship between consumers and the company. The successful candidate will also be required to collect and review social media data to develop more effective campaigns. You will also be responsible for managing the end-to-end operations of our influencer marketing campaigns, by building a team of influencer partners for the brand, managing communications to get maximum impact for their influencer campaigns.


Key Responsibilities and Duties

  • Responsible for the ideation, implementation and optimisation of social content being created and distributed to support RacketPal’s business goals across all of our owned social channels
  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram adapting content to suit different channels while using scheduling tools such as Hootsuite
  • Create actionable plans to both grow and maintain followers on social media platforms
  • Set clear objectives: agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads as a starting point. Report on these KPIs weekly
  • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and others
  • Identify and build relationships with prominent influencers and thought leaders
  • Reach out to the influencers that we will partner with. You’ll need to draft outreach email templates that you can use for your campaign. 
  • Develop and execute influencer marketing strategies and creative campaigns
  • Define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
  • PR: planning, developing and implementing PR strategies by researching, writing and distributing press releases to targeted media

Requirement

  • 3+ years of social media management experience
  • Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
  • Proven experience in planning and managing social media and influencer campaigns and longer-term strategies
  • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • Ability to deliver creative content (text, image and video)
  • Energetic, enthusiastic, proactive and driven
  • The ability to work well under pressure in order to meet deadlines
  • Analytical skills and passion for using data to improve performance
  • Amazing collaborative and communication skills
  • Working knowledge of social media & influencer marketing analytics tools

Perks

  • Share options
  • Get to work in a fast-growing B2C early-stage sports-tech start-up with a small and flexible team
  • Have the opportunity to create a significant impact on our journey
  • Quarterly f2f team building
  • Remote working conditions
  • Flexible work schedule
  • Genuine career progression
  • Working with founders on the business daily
  • High degree of autonomy
  • Attractive salary


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