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Gen Z & Young Talent Resources

Attract and retain the next generation of workers with strategies that resonate with Gen Z values

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How HEINEKEN Romania Increased Gen Z Applications by 43% with Gamified Recruitment
Employer Branding

How HEINEKEN Romania Increased Gen Z Applications by 43% with Gamified Recruitment

HEINEKEN Romania partnered with Jobful to transform their graduate recruitment program using gamification. The result? 43% more Gen Z applications, 91% completion rates, and a 3rd-place Employer Branding Award.

Jan 25, 2024
6 min read

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